Better is Better is a specialty wholesale distributor of international grocery, snacks, nuts, dried fruits, and health essentials — serving the dynamic and diverse needs of the Northeast region and growing nationwide. While many suppliers operate at mass scale, we take pride in offering a more agile, boutique approach — delivering high-quality, globally sourced food products in packaging formats tailored to your business needs.
From ethnic grocery stores and convenience chains to specialty food markets and independent retailers, our customers count on us not just for product variety and authenticity, but for our flexibility in order volumes and fast, responsive service.
Our strategically located distribution hub in New York enables us to provide fast, reliable shipping across the region within 24 hours. Whether you're looking for custom-packaged SKUs, private labeling solutions, or low minimum order quantities (MOQs) to better manage your inventory — Better is Better is your trusted partner in flexible, high-quality food distribution.